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BT Sport were rebranding as TNT Sports, so they wanted to relaunch with a bang - with a brand new platform and tone of voice.
Sports these days is so much more than just broadcasting. It’s a 24-7 eco-system that transcends from the pitch, and seeps into and shapes every part of culture. From Haaland inspiring a new era of male hairstyles, to sporting heroes like Itoje becoming the face of fashion brands, to the likes of Molly McCann redefining their sports through their own celebrity and brand.
As a new UK brand, we wanted to show just how much TNT Sports got this.
So we came up with the positioning of ‘This isn’t sport. This is EVERYTHING.’
Directed by Keane Pearce Shaw