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EE, one of the UK’s largest brands, unveiled a landmark shift toward platform services, expanding its offering from selling traditional telecoms to become an open-access platform that will support consumers at home, at work, and when they’re learning or gaming.
So we were briefed to come up with their biggest marketing campaign since EE launched in 2012.
2 years later, we created a true business transformation, a mixtape for modern Britain. Representing real people in real numbers like never before.
TV, music video, cinema, OOH, social, retail, buses, the whole 360 she-bang.