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As the cost of living crisis was casting a gloomy shadow over the UK, EE wanted to show that there was still light at the end of the tunnel for the people.
Our task was to remind customers that in these turbulent times they can still count on EE for great value, with offerings like an annual device check-up so that they can hold onto their current phone for longer.
Our solution? Do a Ryan Reynolds on Kevin Bacon. Bury him alive.
Directed by Jake Scott