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Visa

We got real shopkeepers to channel their inner Freddie Mercury and sing to save the High Street. Encouraging the public to show their High Street some love and shop local this Christmas.

As part of our #WhereYouShopMatters campaign, we supported over 150 independent retailers, as well as partnerships with Guardian, Channel 4 and an OOH campaign that ran across the UK.

Directed by Gary Freedman