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Brewdog: The Freelove Shirt

The FREELOVE shirt is the shirt that FIFA and Qatar tried to ban. This has been a World Cup which has seen homosexuality outlawed, signs of human solidarity stamped out, rainbow flags confiscated, and the word ‘love’ ripped out of training kits.

So with Brewdog being the proud Anti-Sponsor of this World F*Cup, we brought together OneLove armbands, Welsh rainbow bucket hats, Danish and Belgian kits to create the FREELOVE shirt and express what was suppressed: inclusion, joy and free expression.

Its message to FIFA was simple: no more F*Cups