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BT: +1

Loneliness during lockdown was at an all time high. And BT being the largest tech company in the UK felt they had a responsibility to do something about it.

So we came up with the BT+1 movement. A nationwide campaign that aimed to beat loneliness by encouraging people to add someone they care about back into their lives via a video call, message or DM.

We launched with a set of films that featured celebs like Rio Ferdinand, Clare Balding, Gary Barlow and Rylan Clarke, who all reconnected with special people in their lives they lost touch with.